Jill Lin, product design lead with deep experience in enterprise software and consumer mobile apps. Skilled in crafting UX strategies that scale across ecosystems—from on-premise to Cloud and SaaS. Adept at leading cross-functional teams, integrating AI into user experiences, and delivering award-winning products. Honored with 6+ international design awards, including Red Dot and iF Design.
Design lead/Sr. Product Designer
IBM
Nov 2016 - PRESENT
Head of Design for API Connect, directing design strategy and aligning cross-functional teams across engineering, product, and business stakeholders
/ Pioneered AI UX strategy with WatsonX integration across API Connect ecosystems, defining human-centered
approaches for complex enterprise workflows—recognized with IBM OTAA Award (2021 & 2023)
/ Led design team to 6+ international awards including Red Dot, iF Design, Good Design, W3, European Product
Design, Stratus, and Indigo for excellence in UX innovation.
/ Built and scaled API Connect design system, streamlining collaboration across 50+ team members and
establishing enterprise design standards
/ Achieved 200% improvement in SaaS onboarding conversion through user-centered redesign and continuous
UX optimization
/ Delivered API Connect v10 earning iF Design Award and Good Design Award for outstanding user experience
innovation
UX consultant
Tripplus
Jan 2017 - Jun 2018
Improved UX and brand alignment for digital products through research-driven design
/ Conducted comprehensive UX research including user interviews, audits, and usability testing to identify
friction points and inform strategic design decisions
/ Led complete digital transformation through website redesign and unified style guide creation, enhancing
brand identity and UX consistency
Product Designer
Madison Reed
DEC 2013 - Oct 2016
Designed and launched a mobile app focused on at-home hair coloring experience
/ Delivered complete iOS application from concept to App Store launch in 90 days, managing entire design
process including research, prototyping, and implementation
/ Implemented comprehensive testing framework including A/B testing and usability sessions to drive
continuous product improvement
/ Collaborated closely with development team ensuring iOS native UI adherence and accelerated development
cycles
/ Extended design expertise to product packaging, creating cohesive brand experience across digital and
physical touchpoints
UX/UI DESIGNER
Freelance
2011-2013
Focus on digital product solutions for local businesses.
Achievement
/ Honored with Red Dot, W3, European Product Design, Stratus, and Indigo Design Awards in 2023 & iF
Design and Good Design Awards in 2019 for outstanding UX innovation
/ IBM Outstanding Technical Achievement Award 2021 & 2023
/ IBM RockIT! 2021 , Exceptional Innovation Award
/ Tech and Innovation Awards 2015 - Best application, San Francisco Business Times, also mentioned in Katie
Couric Show-" Best beauty apps of 2014" , Vogue, WWD, Harpers Bazaar, AOL, Refinery 29, 7x7, and Yahoo
Beauty
Specialties
Enterprise SaaS application, Developer experience, AI design, Mobile app
Design strategy, Problem solving, Design thinking coach
Education
Industrial design, Master of Fine Art (MFA),
Academy of Art University, San Francisco 2012