interaction Designer, IBM, Nov 2016 - PRESENT
Revamped Cloud and API manager information architecture to unify the developer experience.
Redesigned the Cloud and API manager GUI of API Connect Velox 2018.
Led and built the UI design system for API Connect, IBM's API development management platform.
Crafted Demo app for the annual IBM Think conference for back to back years.
Shipped major redesigns of marketing site and product page on IBM Cloud.
iF Design Award 2019, Communications - Software Application
Good Design Awards 2019, Apps and Software
UX consultant, Tripplus, Jan 2017 - Jun 2018
Conducted user research and interviews to identify blockers, and provided solutions for those UX issues.
Redesigned website to create a unifying vision for user experience and product execution.
Produced style guide to redefine brand identity.
Product Designer, Madison Reed, DEC 2013 - Oct 2016
Delivered a mobile app with the focus on enhancing at home hair coloring experience.
Designed and successfully launched the iOS app in 90 days.
Conducted user research through customer feedback, A/B tests, and usability testing to drive continuous improvement for the app.
Collaborated closely with Engineers to provide design solutions that promote iOS design patterns resulting in a quicker development schedule.
Crafted product packaging design.
2015 Tech and Innovation Awards- Best application, San Francisco Business Times
Mentioned in Katie Couric Show-" Best beauty apps of 2014" , Vogue, WWD, Harpers Bazaar, AOL, Refinery 29, 7x7, and Yahoo Beauty
UX/UI DESIGNER, CAVEROCK INTERACTIVE, Feb 2012 - Nov 2013
Designed digital products with a focus on UX & UI solution for websites and mobile apps for Caverock Interactive.
Industrial Designer, Aug 2011–Dec 2012
Freelancer on event booths & pop-up displays. some successful projects include: IDSA-SF, San Francisco, CA / Design Event-Lily Project, San Francisco / Window display Design / Branding for The Juice Shop
Enterprise SAAS Application, E-commerce, User-Centered design, Problem Solving & Design Strategy
Industrial design, Master of Fine Art (MFA), Academy of Art University, San Francisco 2012