interaction Designer, IBM
Foster City, Nov 2016 - PRESENT
Revamped Cloud and API manager information architecture to unify the developer experience.
Redesigned the Cloud and API manager GUI of API Connect Velox 2018.
Led and built the UI design system for API Connect, IBM's API development management platform.
Crafted Demo app for the annual IBM Think conference for back to back years.
Shipped major redesigns of marketing site and product page on IBM Cloud.
iF Design Award 2019: Communications - Software Application
UX consultant, Tripplus
Jan 2017 - Jun 2018
Conducted user research and interviews to identify blockers, and provided solutions for those UX issues.
Redesigned website to create a unifying vision for user experience and product execution.
Produced style guide to redefine brand identity.
Mobile UX/UI Designer, Madison Reed
San Francisco, DEC 2013 - Oct 2016
Designed and successfully launched the iOS app in 90 days, including a step-by-step video instruction with voice-activated commands.
Performed user testing and analyzed the usage data to optimize product flow, clarity and focus. Madison Reed is a 4.5 star app in the App Store.
Worked closely with Marketing, Product Management and Copywriter to ensure a unified branding of the product.
Collaborated closely with Engineers to provide design solutions that promote iOS design patterns resulting in a quicker development schedule.
Performed QA to ensure user experience and product performance are met. Log issues in the Pivotal bug system and track bugs until they are fixed.
" 2015 Tech and Innovation Awards- Best application" -San Francisco Business Times
Mentioned in Katie Couric Show-" Best beauty apps of 2014" , Vogue, WWD, Harpers Bazaar, AOL, Refinery 29, 7x7, and Yahoo Beauty
UX/UI DESIGNER, CAVEROCK INTERACTIVE
Cupertino, Feb 2012 - Nov 2013
Caverock Interactive is a digital design consulting firm in Cupertino. During my tenure, I designed multiple mobile banking applications. I wore 2 hats in my role - UX & UI designer. My deliverables were flow diagrams, wireframes, mockups and pixel specs. My designs covered the web, mobile web, iPhone and Android apps.
Aug 2011–Dec 2012
Freelancer on event booths & pop-up displays. some successful projects include: IDSA-SF, San Francisco, CA / Design Event-Lily Project, San Francisco / Window display Design / Branding for the Juice Shop
Creative concept development
User interface & visual design
SOFTWARE: Sketch, Photoshop, Illustrator, Adobe XD, Invision
3D MODELING: Solidworks, Rhino
Industrial design, Master of Fine Art (MFA)
Academy of Art University, San Francisco 2012