Experience

interaction Designer, IBM                                    

Foster City, Nov 2016 - PRESENT

  • Revamped Cloud and API manager information architecture to unify the developer experience.

  • Redesigned the Cloud and API manager GUI of API Connect Velox 2018.

  • Led and built the UI design system for API Connect, IBM's API development management platform.

  • Crafted Demo app for the annual IBM Think conference for back to back years.

  • Shipped major redesigns of marketing site and product page on IBM Cloud.

Award: 

iF Design Award 2019: Communications - Software Application

UX consultant, Tripplus                                    

Jan 2017 - Jun 2018

  • Conducted user research and interviews to identify blockers, and provided solutions for those UX issues.

  • Redesigned website to create a unifying vision for user experience and product execution. 

  • Produced style guide to redefine brand identity.

Mobile UX/UI Designer, Madison Reed                                    

San Francisco, DEC 2013 - Oct 2016

  • Designed and successfully launched the iOS app in 90 days, including a step-by-step video instruction with voice-activated commands.

  • Performed user testing and analyzed the usage data to optimize product flow, clarity and focus. Madison Reed is a 4.5 star app in the App Store.

  • Worked closely with Marketing, Product Management and Copywriter to ensure a unified branding of the product.

  • Collaborated closely with Engineers to provide design solutions that promote iOS design patterns resulting in a quicker development schedule.

  • Performed QA to ensure user experience and product performance are met. Log issues in the Pivotal bug system and track bugs until they are fixed.

Award: 

" 2015 Tech and Innovation Awards- Best application" -San Francisco Business Times

Mentioned in Katie Couric Show-" Best beauty apps of 2014" , Vogue, WWD, Harpers Bazaar, AOL, Refinery 29, 7x7, and Yahoo Beauty 

 

UX/UI DESIGNER, CAVEROCK INTERACTIVE

Cupertino, Feb 2012 - Nov 2013  

Caverock Interactive is a digital design consulting firm in Cupertino. During my tenure, I designed multiple mobile banking applications. I wore 2 hats in my role - UX & UI designer. My deliverables were flow diagrams, wireframes, mockups and pixel specs. My designs covered the web, mobile web, iPhone and Android apps.

Industrial Designer 

Aug 2011–Dec 2012 

Freelancer on event booths & pop-up displays. some successful projects include: IDSA-SF, San Francisco, CA / Design Event-Lily Project, San Francisco / Window display Design / Branding for the Juice Shop

 

Skills

PRODUCT DESIGN:

Creative concept development

User interface & visual design

Design thinking

Information architecture

Wireframe,

Branding

Usability Testing

UX documentation

SOFTWARE: Sketch, Photoshop, Illustrator, Adobe XD, Invision

3D MODELING: Solidworks, Rhino

 

Education

Industrial design, Master of Fine Art (MFA)

Academy of Art University, San Francisco 2012