interaction Designer, IBMNov 2016 - PRESENT

  • Revamped Cloud and API manager information architecture to unify the developer experience.

  • Redesigned the Cloud and API manager GUI of API Connect Velox 2018.

  • Led and built the UI design system for API Connect, IBM's API development management platform.

  • Crafted Demo app for the annual IBM Think conference for back to back years.

  • Shipped major redesigns of marketing site and product page on IBM Cloud. 


iF Design Award 2019, Communications - Software Application

Good Design Awards 2019, Apps and Software 

UX consultant, Tripplus, Jan 2017 - Jun 2018

  • Conducted user research and interviews to identify blockers, and provided solutions for those UX issues.

  • Redesigned website to create a unifying vision for user experience and product execution.

  • Produced style guide to redefine brand identity.

Product Designer, Madison Reed, DEC 2013 - Oct 2016

  • Delivered a mobile app with the focus on enhancing at home hair coloring experience.

  • Designed and successfully launched the iOS app in 90 days.

  • Conducted user research through customer feedback, A/B tests, and usability testing to drive continuous improvement for the app.

  • Collaborated closely with Engineers to provide design solutions that promote iOS design patterns resulting in a quicker development schedule.

  • Crafted product packaging design. 


2015 Tech and Innovation Awards- Best application, San Francisco Business Times

Mentioned in Katie Couric Show-" Best beauty apps of 2014" , Vogue, WWD, Harpers Bazaar, AOL, Refinery 29, 7x7, and Yahoo Beauty 



Designed digital products with a focus on UX & UI solution for websites and mobile apps for Caverock Interactive.

Industrial Designer, Aug 2011–Dec 2012 

Freelancer on event booths & pop-up displays. some successful projects include: IDSA-SF, San Francisco, CA / Design Event-Lily Project, San Francisco / Window display Design / Branding for The Juice Shop



Enterprise SAAS Application, E-commerce, User-Centered design, Problem Solving & Design Strategy



Industrial design, Master of Fine Art (MFA), Academy of Art University, San Francisco 2012