As a product and UI design professional, I have designed and delivered numerous brand images and user experience for a variety of consumer products. My creative process focuses on collaborating and communicating with cross-functional team members, synthesizing various needs and goals of users, product managers, sales and marketing personnel, developers, and testers, in order to optimize user experience.



Mobile UX/UI Designer, Madison Reed                                    

San Francisco, DEC 2013 - PRESENT

Madison Reed is a hair-dye company that delivers high quality hair color and hair care products to your home. I am responsible for the UX, UI and interaction design solutions from initial concept to launch as well as ongoing features for Madison Reed iOS and Android app.

  •  I designed and successfully launched the iOS app in 90 days, including a step-by-step video instruction with voice-activated commands feature.
  • Perform user testing and analyze the usage data to optimize product flow, clarity and focus. Madison Reed is a 4.5 star app in the App Store.

  • Work closely with Marketing, Product Management and Copywriter to ensure a unified branding of the product.

  • Collaborate closely with Engineers to provide design solutions that promote iOS design patterns resulting in a quicker development schedule.

  • Perform QA to ensure user experience and product performance are met. Log issues in the Pivotal bug system and track bugs until they are fixed.

My design deliverables are concept sketches, interaction flows, prototypes and UI design for web, mobile and visual UI mastery.


" 2015 Tech and Innovation Awards- Best application" -San Francisco Business Times

Mentioned in Katie Couric Show-" Best beauty apps of 2014" , Vogue, WWD, Harpers Bazaar, AOL, Refinery 29, 7x7, and Yahoo Beauty 



Cupertino, Jun 2012 - Nov 2013  

Caverock Interactive is a digital design consulting firm in Cupertino. During my tenure, I designed multiple mobile banking applications. I wore 2 hats in my role - UX & UI designer. My deliverables were flow diagrams, wireframes, mockups and pixel specs. My designs covered the web, mobile web, iPhone and Android apps.



Feb 2012 – May 2012

  • Lead designer of gamified app on tablets (primary interface) and smartphones.
  • Worked with product owner/founder on initial design of the free version app (one level only game).
  • Created assets for product business/funding plan.
  • Worked with product owner on building out full and paid version of the app on iOS and Android.


Industrial Designer (freelancer on event booths, pop-up displays & event volunteer )  Aug 2011–Dec 2012, some successful projects include:

  • IDSA-SF, San Francisco, CA
  • Design Event, Lily Project, San Francisco
  • Window display Design, Branding for the Juice Shop



PRODUCT DESIGN: Interaction Design, Rapid Prototyping, Visual Design, Usability Testing

SOFTWARE: Photoshop, Illustrator, Indesign, Sketch, Invision, Sketch pro, Flash

3D MODELING: Solidworks, Rhino

BUSINESS: Keynote, Excel, Word, PowerPoint



Master of Fine Art (MFA)

Academy of Art University, San Francisco 2012

Bachelor of Science (BS) in Industrial Design

Ta-Tung University, Taiwan 2007